The term “fractal” was first used by mathematician Benoît Mandelbrot in 1975. The image above is his breakthrough and well recognized example of a fractal.
It is a repeating phenomenon in nature, where there is self-similarity yet uniqueness. There is a repetitious quality and it can also feel geometric. And it is, in my opinion, always beautiful. Coastlines are fractals. Trees are fractals. Mountains are fractals. MC Escher is fractal like. Snowflakes are fractals.
I see interior design, as a concept, to be fractal-like. We need a chair, a table, a bed. That is the similarity; and yet an interior designer will give you the necessities of life in a rare and unique way. An interior designer will create an environment that never existed before and that is yours and yours alone. It can change the way you live your life or reaffirm and reconfigure the habits that work for you.
THIS IS INTERIOR DESIGN – MAGICAL AND FAMILIAR
It is completely unique. It is from the mind and the eyes, the soul and imagination. It emerges from the collaboration of this: a wish and a desire on the client’s part; and comes out of an artistic formulation, on the designer’s part. This is backed up by tremendous skill, experience and most importantly, artistry. It is not quantifiable. It is mysterious. It is often unexpected. It can be exhilarating. It can feel very familiar and correct. It is a process that needs breathing room. It is tailor made and bespoke. It can feel challenging, yet necessary. It is life changing – always. It is present everywhere you look. It is truly invented and is site and client specific. It is one of a kind. Your neighbors will never have it. It starts and stops with you.
And yet…..it is a room, a chair, a sofa, a table, a bed, a window covering. Familiar. Functional. Unique. Wondrous. Colorful. Soothing. Soft. Textured.
Yours, and yours alone.